La Baguette
du Jour originates not in France -
as its name might imply - but in Wales, where an excellent
business has developed to provide the strong foundations
of our café and buffet catering network.
The first outlet opened in Swansea
in 1995 and proved highly successful. Further outlets
were then established in different types of site, ranging
from a compact restaurant-within-a-store to a 100 seater
city centre location.
The company is very proactive in terms
of marketing and promotion of the brand.La Baguette
du Jour is strongly projected
through distinctive interior and exterior signage, menus,
packaging and staff uniforms.
All these
attributes certainly present the products to the very
best advantage and a visit to any of our outlets will
immediately confirm that this is no ordinary
fast-food establishment.
